For each home “The Plan” is different since each home is different. It is a tailored approach. We offer a comprehensive plan regardless of the price point – that is a hallmark of the way we do business. Each element is almost its own discussion point so this truly is an overview of the main items we feel are important to present a home.
To Get You Ready:
- 2 Hours of Professional Staging Consultation
- 15 Yard Dumpster (to Help you Clear Out)
Before We Go to Market:
- Pre-Marketing Campaign – Social Media and Local Realtor outreach to build excitement
- Outreach to Coldwell Banker Network – Exclusive Look, Sneak Peak, and Needs & Wants
Marketing Plan Elements
- Professional Photography – Interior and Exterior
- Virtually Stage Empty Spaces – Each Room, Each Picture. Outdoor spaces too
- Property Video Tour – Interior and Exterior
- Drone Arial Photo and Video Footage – Exterior
- Floor Plans
- Targeted Social Media Campaign on Facebook and Instagram – We outsource this to the experts that keep current on all things social media so the ads reach the right Buyers
- YouTube Advertising
- Virtual Tour Added to my YouTube Channel
- Craigslist Ad posted twice a week’
- Dedicated Pinterest Board for your home on my Pinterest Page
- Lighted Street Sign with QR Code
- Custom Single Property Website – 123 MainStreet.com – A single-property website is more than just a listing marketing tool. It’s an online collection of all marketing collateral, including the property’s unique history and features, virtual tour, 3D floor plan, additional photos, neighborhood snapshot, and marketing copy. It is a great way to promote and pushed all inquiries directly back to me
- QR Codes on all Marketing Materials to drive Buyers to the Property Website
- High quality full color four-page brochure featuring your home on heavy stock glossy paper
- Brokers Open House – Catered or Gift Card Raffle to entice Agents to preview your home
- Public Open House(s)
- Silver Envelope Tri-Fold Just Listed Mailer
- Online Property Syndication – Realtor.com, Zillow & 150+ other websites
- Email – Reverse Prospecting via Multiple Listing Service (MLS) – Email “Just Listed” to all Agents with Buyers matched to home that meets your homes criteria
Distribution
Your home will be marketed to the following platforms and audiences:
- Multiple Listing Service (MLS)
- Popular Home Search Sites (Zillow, Trulia, Realtor.com, etc.)
- Facebook & Instagram Ad Audiences (expressed real estate interest)
- YouTube Ad Audiences (active real estate searchers)
- Proprietary Email List and Local Realtor Notification
- Silver Envelop Just Listed Mailing
| Description Frequency | Timing |
| Lighted Sign Posted in Front Yard | Once at Start |
| Single Property Website | Once at Start |
| Property Tour Video Added to my YouTube Channel | Once at Start |
| Provide you with marketing materials to share with your neighbors, connections, and your personal social media sources (Facebook, Instagram, Linked In). We promote, but having you do it add extra exposure | Once at Start |
| Photos & Videos Posted to Facebook Business Page | Weekly |
| Photos & Videos Posted to Instagram Business Account | Weekly |
| YouTube Ad Campaign to Active Real Estate Searchers | Ongoing |
| Facebook Ad Campaign to Real Estate Interested | Ongoing |
| Instagram Ad Campaign to Real Estate Interested | Ongoing |
| Craigslist Ad | Ongoing |
| Dedicated Pinterest Board | Ongoing |
| New Listing Email Announcement to Email List | Once at Start |
| Listing Posted in Multiple Listing Service (MLS) | Ongoing |
| Listing Syndicated to Popular Home Search Sites | Ongoing |
| Silver Envelop Just Listed Mailing | Once at Start |
| Broker Open House | Once at Start |
| Open House Campaign & Event | As Needed |
| Metrics Evaluation & Campaign Adjustments | Weekly |
| Agent Feedback Report from Buyer Tours | Weekly |
