Spotlight marketing

For each home "The Plan" is different since each home is different. It is a tailored approach. We offer a comprehensive plan regardless of the price point - that is a hallmark of the way we do business. Each element is almost its own discussion point so this truly is an overview of the main items we feel are important to present a home.

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To Get You Ready

2 Hours of Professional Staging Consultation
Bagster (to Help you Clear Out)

Before We Go To Market

Pre-Marketing Campaign – Social Media and Local Realtor outreach to build excitement
Outreach to Coldwell Banker Network - Exclusive Look, Sneak Peak, and Needs & Wants

Pre-Marketing Elements

Professional Photography – Interior and Exterior
- Virtually Stage Empty Spaces – Each Room, Each Picture. Outdoor spaces too
Property Video Tour – Interior and Exterior
Drone Arial Photo and Video Footage – Exterior
Floor Plans

Marketing Plan Elements

Targeted Social Media Campaign on Facebook and Instagram – We outsource this to the experts that keep current on all things social media so the ads reach the right Buyers
YouTube Advertising
Virtual Tour Added to my YouTube Channel
Craigslist Ad posted twice a week'
Dedicated Pinterest Board for your home on my Pinterest Page
Lighted Street Sign with QR Code
Custom Single Property Website – 123 MainStreet.com - A single-property website is more than just a listing marketing tool. It’s an online collection of all marketing collateral, including the property’s unique history and features, virtual tour, 3D floor plan, additional photos, neighborhood snapshot, and marketing copy. It is a great way to promote and pushed all inquiries directly back to me
QR Codes on all Marketing Materials to drive Buyers to the Property Website
High quality full color four-page brochure featuring your home on heavy stock glossy paper
Brokers Open House – Catered or Gift Card Raffle to entice Agents to preview your home
Public Open House(s)
Silver Envelope Tri-Fold Just Listed Mailer
Online Property Syndication – Realtor.com, Zillow & other websites
Email – Reverse Prospecting via Multiple Listing Service (MLS) - Email “Just Listed” to all Agents with Buyers matched to home that meets your homes criteria

Distribution

Your home will be marketed to the following platforms and audiences:

Multiple Listing Service (MLS)
Popular Home Search Sites (Zillow, Trulia, Realtor.com, etc.)
Facebook & Instagram Ad Audiences (expressed real estate interest)
YouTube Ad Audiences (active real estate searchers)
Pinterest
Proprietary Email List and Local Realtor Notification
Silver Envelop Just Listed Mailing

Description Frequency	Timing
Lighted Sign Posted in Front Yard	Once at Start
Single Property Website	Once at Start
Property Tour Video Added to my YouTube Channel	Once at Start
Provide you with marketing materials to share with your neighbors, connections, and your personal social media sources (Facebook, Instagram, Linked In). We promote, but having you do it adds extra exposure	Once at Start
Photos & Videos Posted to Facebook Business Page	Weekly
Photos & Videos Posted to Instagram Business Account	Weekly
YouTube Ad Campaign to Active Real Estate Searchers	Ongoing
Facebook Ad Campaign to Real Estate Interested	Ongoing
Instagram Ad Campaign to Real Estate Interested	Ongoing
Craigslist Ad	Ongoing
Dedicated Pinterest Board	Ongoing
New Listing Email Announcement to Email List	Once at Start
Listing Posted in Multiple Listing Service (MLS)	Ongoing
Listing Syndicated to Popular Home Search Sites	Ongoing
Silver Envelop Just Listed Mailing	Once at Start
Broker Open House	Once at Start
Open House Campaign & Event	As Needed
Metrics Evaluation & Campaign Adjustments	Weekly
Agent Feedback Report from Buyer Tours	Weekly

Contact Me